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Activities

GlobalWise offers marketing and sales services.

Among the systematic preparations we conduct toward the actual marketing and sales work are product and market analyses, strategy formation and comprehensive business and marketing plans.

Following the preparations, the company uses its vast experience and numerous contacts to increase sales and enable a breakthrough to the international

 Improvement and Revision of Marketing Material market.

– Adjustment of marketing material to target markets
– Adjustment of marketing material to the international markets
– Localization/Translation
– Branding

 Building Marketing Infrastructure

GlobalWise assists in the recruitment of distributors, integrators, VARs, strategic partners, manpower and more, all based on the client’s business plan and targets.

 Adding Contacts to the Existing Infrastructure

GlobalWise maintains many contacts and relations, domestic and international. Relevant contacts are examined to meet the specific needs of each client. When possible, these contacts are integrated into the existing sales network.

 Guidance and Training of Marketing & Sales Staff

When necessary, the client’s sales team is trained to use marketing tools and conduct its sales activities on the basis of our accumulated experience.

The purpose of this approach, unique to GlobalWise, is successful sales in the shortest time. The Five Step Plan is a method that leads to focused sales rather than a vague attempt to sell ‘to everyone everywhere’.

 

The first four steps lay the significant groundwork for Step 5 – the actual marketing and sales.

GlobalWise provides management consultancy services to global and local companies in various areas:

• Product/System Analysis

GlobalWise offers professional product/system analysis, addressing specifications, international standards, competitive products and more. The analysis will be based on our great expertise and vast experience in the field.

• Market Analysis

– Analysis of the market relevant to the company’s product.
– Assessment of market-product match.
– Exploration of additional, potential markets.
– Search for opportunities and niches.
– Chance and risk assessment in existing and potential markets.

• Preparation of Management Presentation

A special expertise of GlobalWise is making presentations for the management, directorate, the company’s team, customers and suppliers in the highest standards.

• Excel – Construction of Business Models

Constructing business tables, forecasts, business plans, sales analyses, business analyses and more.

• Business Plans

Outlining proper business plans, including all the necessary components, e.g. current status analysis, market/product analysis, P&L forecasts with different scenarios, financing, sensitivity analysis, budgeting, action plan report and more.

GlobalWise provides marketing consultancy services to global and local companies in various areas:

• Product/System Analysis

GlobalWise offers professional product/system analysis, addressing specifications, international standards, competitive products and more. The analysis will be based on our great expertise and vast experience in the field.

• Market Analysis

– Analysis of the market relevant to the company’s product
– Assessment of market-product match
– Exploration of additional, potential markets
– Search for opportunities and niches
– Chance and risk assessment in existing and potential markets.

• Preparation of Marketing Presentations

One of GlobalWise’s areas of expertise is the compilation of high-standard presentations for the management, directorate, company team, customers and suppliers.

• Excel – Construction of Business Models

Constructing business tables, forecasts, business plans, sales analyses, business analyses and more.

• Marketing Plans

Outlining proper business plans, including all the necessary components, e.g. current status analysis, market/product analysis, P&L forecasts with different scenarios, financing, sensitivity analysis, budgeting, action plan report and more.

  • Building Business Plan

  • Building Marketing Plan

  • Tools:

    – Excel: Basics, building forecast tables, sales analysis, graphs and more.
     PowerPoint: Presentation basics, marketing presentations, management presentations and more.

GlobalWise assists in raising funds for the development of new and innovative products and systems. We have the know-how and the experience to help you reach and present your case with industrial companies, institutes, governmental bodies and consultants to set up consortia and claim funding from national, international and investment funds, e.g.:

• FP7 (EU)

FP7 stands for The Seventh Framework Program for Research and Technological Development. This is the EU’s main instrument for funding research and development activities covering almost all scientific fields and it will run from 2007 to 2013.

Among the disciplines funded –
– Health
– Food, Agriculture, Biotechnology
– ICT (Information and Communications Technology)
– Nanotechnology, Materials, Production
– Energy
– Environment
– Transport and Aeronautics
– Social Science Humanities
– Space
– Security

• Horizon 2020 (EU)

This is the financial instrument for the implementation of the Innovation Union, a Europe 2020 flagship initiative aimed at securing Europe’s global competitiveness. Running from 2014 to 2020 with an €80 billion budget, the EU’s new program for research and innovation is part of the drive to create new growth and jobs in Europe.


• Others Funds
, such as the Israeli Chief Scientist (Ministry of Industry, Trade and Labor) BIRD (Israel-USA), Eureka (Europe), Celtic (Europe-Israel) and more.

    

During cooperation with the customer GlobalWise often provides him with various complementary sales and marketing services, e.g.:

• Recruitment

Using its national and international network of contacts and relationships, GlobalWise often helps its customers in locating personnel, screening them and help with the rest of the recruitment process. This includes hi-tech personnel such as programmers, analysts, project managers, sales and marketing people and senior managers.

• Copywriting

GlobalWise has the ability to provide various copywriting services in English and several other languages.

• Standardization

GlobalWise helps its customers in going through the complex route of standardization in the fields of electricity, software, production and more.

• Documentation

GlobalWise can help its customers in specifying and improving its technical and commercial documentation.