Business Plan

Step 4: Detailed business/marketing plan

This step will produce the practical, detailed plan, based on the work carried out in the previous steps.

This step will include –

• Targeted market definition, including:

  – Branch segmentation
  – Geographical prioritization

• Sales and marketing infrastructure build-up
• Detailed marketing and sales activity plan
• Implications on the client’s R&D
• Detailed schedule
• Detailed personnel and resource requirements
• Detailed budget requirements