Strategy
Step 3: Defining Business/Marketing Strategy
Based on the results of Steps 1 and 2, this part will formulate a long-term vision, strategy, market positioning and principles. It will also include a preliminary assessment of the required resources and expected risks for a go/no-go decision.
Step 1: Study and analyze the client’s offer
Step 2: Study and analyze the market
Step 3: Business/marketing strategy
Step 4: Detailed business / marketing plan
Step 5: Perform sales and marketing